I have not been blogging here nearly as often as I wanted to, and had every intention of doing. There are many reasons for this. Most recently, it's because all my blogging energy is going into HTCIA International Conference promotion. I'm ...
Author Archives: Christa Miller
Defining value: whose point of view is it, anyway?
The new, more socially oriented rules of marketing and public relations tell us: don't just email/blog/tweet at/message people; deliver value to them, and with their permission. Make them feel respected and cared about. Let them know that you can solve their ...
Making time for content
Over the last few weeks, I've been buried in work. So have my clients. The economy has everyone skittish, because our prospects aren't buying like they did five years ago. Even the fact that ...
Blogging for the digital forensics business
At Techno Security a few weeks ago, I had the occasion to talk to a couple of marketers with a forensic software firm. We talked about their content plans, and I was impressed enough to ask: if they were tweeting, why ...
Building on content marketing
On Friday, Digital Forensics Magazine published a blog post of mine: 5 Reasons for Digital Forensic Examiners to use Content Marketing. It was an expansion of a short piece I'd done for their monthly newsletter. It's not just for private companies Weighted toward the private side? OK, yes, it is, in that in my examples ...
Are you part of the community you serve?
Eric Huber's post about Guidance vs. AccessData touched a nerve (as you'll see from the comments I left there). Over the last 18 months of business-building, I've read many ...
Using email for marketing
Sharon Nelson's recent blog post caught my eye, because while I read a lot of blogs about digital forensics, and I also read a lot of blogs about marketing, it's rare to find ...
Reputation management is not about dishonesty
“Reputation management” is a concept that makes sense for organizations trying to maintain their brands. Whether they have a strong online presence or not, companies' and agencies' reputations are made or broken on the actions of ...
CyberSpeak: The online resume
I was very pleased when Ovie Carroll, co-host of the forensic podcast CyberSpeak, invited me on the show to talk "online resumes" and what they mean to law enforcement and other investigators. Click here to listen to Ovie and me discussing: Why an online ...
Build the person, build the team
I've been talking with a friend about his professional branding efforts. He described his frustration with his current company, which seemed disorganized and uncertain of where they wanted him to go or what they wanted him to do. He wanted to continue building his brand as ...