Those of us who use Twitter on a regular basis often find ourselves fascinated by the speed of our streams. New content gets shared, retweeted, discussed on an hourly basis; it’s impossible to read and digest it all, so we filter it, judging an entire blog post by its headline or the hashtags used to…
Category Archives: Content Marketing
Contributing (content) to the DFIR community
Blog posts and Twitter conversations over the last week or so — in particular an emphasis on whether programming is the most effective way to contribute — seemed awfully familiar, but I didn’t realize why until I read Harlan Carvey’s observation, “Some analysts seem to look around, see how some others contribute, and say to themselves,…
Content quantity vs. quality: Selling seats vs. winning championships
Not long ago I was complimented for the writing on a client’s blog. The content was relevant, the quality was good. “And I love how you manage SEO!” my reader added. That part caught me by surprise. The truth is, I don’t focus on SEO in that blog. I know it’s important, and at times…
What should your company blog look like?
I talk to many companies in the digital forensics space, clients and prospects, who are considering blogging but are not sure how to go about doing it. Some have blogs, but only write entries once every few months. (Hint: this is not enough to drive traffic to your site.) Others’ blogs are little more than…
Video as public relations — and education
One of the things I love about my job is the opportunity to find new blogs — and thus learn new things — through my clients, as I work on market research for them. One of the bloggers to catch my attention last year was Andrew Welch, who linked to the Whitecoat Strategies blog because…
Defining value: whose point of view is it, anyway?
The new, more socially oriented rules of marketing and public relations tell us: don’t just email/blog/tweet at/message people; deliver value to them, and with their permission. Make them feel respected and cared about. Let them know that you can solve their problems. Listen to them in the spaces where they are; don’t expect them to…
Making time for content
Over the last few weeks, I’ve been buried in work. So have my clients. The economy has everyone skittish, because our prospects aren’t buying like they did five years ago. Even the fact that the digital forensics field is increasing in popularity doesn’t guarantee customers. So, we’re all busy. There are things we’d like to…
Blogging for the digital forensics business
At Techno Security a few weeks ago, I had the occasion to talk to a couple of marketers with a forensic software firm. We talked about their content plans, and I was impressed enough to ask: if they were tweeting, why weren’t they blogging? Answer: they want to. But they also wanted to make sure…
Building on content marketing
On Friday, Digital Forensics Magazine published a blog post of mine: 5 Reasons for Digital Forensic Examiners to use Content Marketing. It was an expansion of a short piece I’d done for their monthly newsletter. It’s not just for private companies Weighted toward the private side? OK, yes, it is, in that in my examples…
Using email for marketing
Sharon Nelson’s recent blog post caught my eye, because while I read a lot of blogs about digital forensics, and I also read a lot of blogs about marketing, it’s rare to find anything about marketing for digital forensics. This is likely because, as Sharon herself points out: My conclusion, overall, is that small and…