When I was regularly writing fiction, one of the most talked-about topics on the listservs and message boards was: How do you establish your voice? The reason it was discussed so much is that voice is incredibly difficult to define. It’s the thing that makes writers sound uniquely different, what distinguishes Dennis Lehane from George…
Category Archives: Reputation Management
20 ways to connect after a conference
This week I’ll be at my first DoD CyberCrime conference in Atlanta. Following on two HTCIA conferences, two Techno Security events (together with one Mobile Forensics Conference), and a Police Leadership Conference, I’m looking forward to meeting a somewhat different crowd. And yet, also a little apprehensive. Early on I learned that conferences are alternate…
Brand journalism: focus more on “journalism,” less on “brand”
I’ve been following the personal blog of CSO Online’s Bill Brenner for a little while now. I enjoy his insights into human nature and mental illness, but there are other elements that I appreciate too, in particular his experiences as a newsroom journalist. That’s why his recent post about (pseudo?) reporter Judith Miller struck a…
Unconscious public relations
Last week I attended the Techno Security/Mobile Forensics Conferences in Myrtle Beach, SC. Because this year, as last year, I was there to represent a client, I spent the bulk of my time in and around the exhibit hall. At one point I wandered past the spot where, last year, I’d been set up in…
Guest post: Lessons for PR pros
If you work in PR, it’s unlikely that you didn’t hear about Bruce Buschel’s New York Times editorial about everything that is wrong with our profession (including our universal tendency to make him crazy). Many PR pros objected; some thought there were lessons to be learned. Because of my newness to the profession, I was…
Reputation management is not about dishonesty
“Reputation management” is a concept that makes sense for organizations trying to maintain their brands. Whether they have a strong online presence or not, companies’ and agencies’ reputations are made or broken on the actions of managers or employees, products or services, tragedy or the everyday. When it comes to individuals, however, “reputation management” starts…
When no one is watching
My patrol officer neighbor has an interesting front license plate on his cruiser. It reads something like, “Reputation is what you do when other people are watching. Character is what you do when no one is watching.” I’ve heard this before, just never seen it on the front bumper of a public vehicle. But I…
Does Google reflect who you are?
It’s not easy to find out about most investigators via Google search, and I’m sure they like it that way. The less information “out there” about them, the better; criminals won’t be able to find them (or their families) as easily, and defense attorneys won’t be able to damage their credibility in court. If they…