This week I’ll be at my first DoD CyberCrime conference in Atlanta. Following on two HTCIA conferences, two Techno Security events (together with one Mobile Forensics Conference), and a Police Leadership Conference, I’m looking forward to meeting a somewhat different crowd. And yet, also a little apprehensive. Early on I learned that conferences are alternate…
Category Archives: Social Media
Brand journalism: focus more on “journalism,” less on “brand”
I’ve been following the personal blog of CSO Online’s Bill Brenner for a little while now. I enjoy his insights into human nature and mental illness, but there are other elements that I appreciate too, in particular his experiences as a newsroom journalist. That’s why his recent post about (pseudo?) reporter Judith Miller struck a…
Need beta testers? Tap the #DFIR community
If you’re a small and/or unknown digital forensic tool provider, getting people to beta test your tool(s) may be a challenge. Ideally, you’re located in an area where you can partner with local labs and their experts. But what if you want to expand into a new geographical location, or you’re so new that the…
Social media customer service: How responsive is too responsive?
If you’ve used Twitter for more than a few months, you may have experienced — or seen your followers experience — social customer service. A typical scenario goes something like this: Something breaks. A piece of equipment, an aircraft, a phone tree, web hosting. Disgruntled customer tweets about it. Company rep whose product/service broke follows…
When not to use Twitter
I’ve been working lately with a subject matter expert who wants to drive traffic back to his blog/website. Aware of the digital forensics community on Twitter, he thought that site would be a good way to do it, but he wasn’t sure how. I plied him with the most tailored advice I could give about…
What should your company blog look like?
I talk to many companies in the digital forensics space, clients and prospects, who are considering blogging but are not sure how to go about doing it. Some have blogs, but only write entries once every few months. (Hint: this is not enough to drive traffic to your site.) Others’ blogs are little more than…
Towards better vendor-community conversations
Michael Dahn’s blog post last week about vendor involvement in #SecChat was a good read on multiple levels, but as a PR/marketer, what I appreciated most about it was its acknowledgment of vendor efforts to be part of the community rather than on its periphery: I really like it when vendors engage the audience instead…
Your Twitter follow strategy: picky or profligate?
Two blog entries last month made me think about why I’m so picky when it comes to Twitter follows (as opposed to Facebook friends or LinkedIn connections, where I have to have either met people or know who they are and why I want to connect with them). I follow about 600 fewer people than…
Are you part of the community you serve?
Eric Huber’s post about Guidance vs. AccessData touched a nerve (as you’ll see from the comments I left there). Over the last 18 months of business-building, I’ve read many a blog from marketing/public relations/social media people who all say the same basic things: If you want loyal customers who consistently buy your products and services,…
Build the person, build the team
I’ve been talking with a friend about his professional branding efforts. He described his frustration with his current company, which seemed disorganized and uncertain of where they wanted him to go or what they wanted him to do. He wanted to continue building his brand as an expert in his field, which he had started…