The following services can be bundled according to need. I offer:

Writing services

Content strategy

Media relations

Social network strategy

Writing and Editing

Your brand is all in the story. Whether your in-house marketers outsource content, or you’re a solo forensic examiner looking to set yourself apart, I will help you and/or your staff research, draft, and edit:

• White papers
• Case studies/customer stories
• Trade articles for print or online
• Blog posts
• Market research
• Website content (optimized, of course!)
• Other writing/editing as requested

Rate: per project

Content Strategy

Once it’s written, where is the best place for it? How will you make it work for you? What multimedia might best supplement your writing? When I consult for you, I help you navigate:

• How content fits in your overall marketing and PR efforts:
  • Brand awareness
  • Lead generation
  • Lead nurturing
  • Customer loyalty
• Search engine optimization (SEO)
• Online vs. offline content
• Leveraging your employees’ expertise and  your customers’ loyalty
• Many other variables depending on your needs and situation!

Rate: per hour or per month

Media Relations

A trade journalist for many years, I understand the “pain points” editors and their readers face. I will help you craft:

• Press releases
• Distribution customized to your needs and PR goals
• Personalized media pitches according to writers’ and editors’ coverage

Note: I cannot guarantee media placement. Current economic conditions have forced all print media, including trade magazines, to scale back, and the market is much more competitive. This is one reason why more companies are producing their own content.

Rate: per hour

Social Network Strategy

Social networking is about community. Not all content can go “viral,” but it will stick with people when it is relevant and personable — and delivered in their own communities. I’ll help you determine:

• Which social networks your company should be using, along with their opportunities and weaknesses.
• How to approach the communities therein.
• Which members of your staff can best represent you.*
• The best ways to listen to and talk with customers, prospects, and influencers in each community.
• How to promote your content, and your employees’ content, in those networks.
• How to respond to community concerns.

*It’s better for employees to represent your brand. I’ll get you going, but work with you — and them — to keep you going.

Rate: per hour or per month

Work with me