I talk to many companies in the digital forensics space, clients and prospects, who are considering blogging but are not sure how to go about doing it. Some have blogs, but only write entries once every few months. (Hint: this is not enough to drive traffic to your site.) Others’ blogs are little more than…
Tag Archive: AccessData
Are you part of the community you serve?
Eric Huber’s post about Guidance vs. AccessData touched a nerve (as you’ll see from the comments I left there). Over the last 18 months of business-building, I’ve read many a blog from marketing/public relations/social media people who all say the same basic things: If you want loyal customers who consistently buy your products and services,…