Over the last few weeks, I’ve been buried in work. So have my clients. The economy has everyone skittish, because our prospects aren’t buying like they did five years ago. Even the fact that the digital forensics field is increasing in popularity doesn’t guarantee customers. So, we’re all busy. There are things we’d like to…
Tag Archive: customer loyalty
Are you part of the community you serve?
Eric Huber’s post about Guidance vs. AccessData touched a nerve (as you’ll see from the comments I left there). Over the last 18 months of business-building, I’ve read many a blog from marketing/public relations/social media people who all say the same basic things: If you want loyal customers who consistently buy your products and services,…