I’ve been working lately with a subject matter expert who wants to drive traffic back to his blog/website. Aware of the digital forensics community on Twitter, he thought that site would be a good way to do it, but he wasn’t sure how. I plied him with the most tailored advice I could give about…
Tag Archive: social networking
Are you part of the community you serve?
Eric Huber’s post about Guidance vs. AccessData touched a nerve (as you’ll see from the comments I left there). Over the last 18 months of business-building, I’ve read many a blog from marketing/public relations/social media people who all say the same basic things: If you want loyal customers who consistently buy your products and services,…
Reputation management is not about dishonesty
“Reputation management” is a concept that makes sense for organizations trying to maintain their brands. Whether they have a strong online presence or not, companies’ and agencies’ reputations are made or broken on the actions of managers or employees, products or services, tragedy or the everyday. When it comes to individuals, however, “reputation management” starts…
CyberSpeak: The online resume
I was very pleased when Ovie Carroll, co-host of the forensic podcast CyberSpeak, invited me on the show to talk “online resumes” and what they mean to law enforcement and other investigators. Click here to listen to Ovie and me discussing: Why an online resume is not the same thing as a traditional C.V. Why…