Backing my way into consistency
So it’s been a month since I last blogged! I knew this, and yet, the month passed in one of those hazy modes that felt like there might have been a week or two buffer thrown in there. It was […]
content marketing
Content marketing in the fake news era
Native advertising has changed a lot in the ten years since I wrote my first advertorial. It’s found not just in printed inserts in a trade magazine, like the piece I wrote, but also alongside feature articles on social media […]
Content quantity vs. quality: Selling seats vs. winning championships
Not long ago I was complimented for the writing on a client’s blog. The content was relevant, the quality was good. “And I love how you manage SEO!” my reader added. That part caught me by surprise. The truth is, […]
Building on content marketing
On Friday, Digital Forensics Magazine published a blog post of mine: 5 Reasons for Digital Forensic Examiners to use Content Marketing. It was an expansion of a short piece I’d done for their monthly newsletter. It’s not just for private […]